terça-feira, 19 de julho de 2011

Absolut Blank: The Start of Creativity

Absolut Blank: The Start of Creativity: "We present this filmed behind-the-scenes preview of the new bottles made by the Swedish vodka brand in collaboration with 18 worldwide artists

Having previously used artworks from world-renowned artists like Andy Warhol, Keith Haring, Damien Hirst, Douglas Gordon and Louise Bourgeois, Absolut has now turned their attention to a new generation of exciting artists. In a collaborative effort for their new Absolut Blank project, the Swedish vodka company will be working with 18 selected representatives from a global creative movement, comprising film, print and outdoor ads, events and a digital art piece for your mobiles. Today, Dazed Digital exclusively reveals this behind-the-scenes footage of the artists working on their Absolut creations.

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